Introducing an innovative and easy-to-use approach for presenting your company and product information to existing and prospective clients!

The Allen Group, Inc. is proud to announce the launch of its sales presentation tool, a compelling new asset for your sales team. We call it the Interactive Sales Catalog (ISC).

The ISC enables your sales reps to engage their customers through the use of an iPhone or iPad Tablet. Your sales reps will have all the information they need, whenever they need it, allowing them to easily make impactful presentations on the go!

Watch the Demo

Easy to Use

The ISC doesn’t require Wi-Fi, eliminating downtime from loss of connectivity and making the application available anywhere on the road. Additionally, new product photos, brochures, spec sheets, and videos are uploaded immediately for an effortless and robust sales presentation.

Customer Involvement

The Interactive Sales Catalog maximizes customer involvement.  We’ve incorporated the user-friendly options embedded in the iPhone and iPad tablet in order to allow you to engage your customers and increase sales.

For pricing and other information:

Email: hpolansky@theallengroup.com

Call: Harriet Polansky, 203.855.5777 x111

If you are a mobile user, chances are you:

-Devour content

-Look at ads

-Play music

-Tweet

-Friend and post updates to Facebook

-Shop

OK, you may argue that you can do that on your PC or your customers can just go to your website.

However, with high-powered devices readily available to just about anyone, mobile is quickly becoming poised to take over the greatest share of web usage. A few years ago, with lower quality, more expensive devices, this may not have been the case.

What Does a Mobile App Provide That a Website doesn’t?

-Mobile apps are fast, devices are loaded with features to make it easy to access information and they don’t need Wi-Fi connections.

-Mobile devices have built-in functionality that enable users to take pics, send messages, use GPS, add to contacts, and more! Just look at the new companies springing up like InstaGram, with 25+ millions users (according to Business Insider). It combines mobile, the ability to share and social media for a new experience. Or “DrawSomething”, launched in February, combing mobile, social and gaming;  it  generates over $100,0000 of revenue on a daily basis.

-Mobile apps are readily available on your screen for immediacy. (Unlike bookmarking a website or content on your PC.)

-Mobile ads are growing and users are paying attention to them.

-Mobile users are on the move and expect immediate results. If you website is unwieldy on a desktop, it will be even chunkier on a mobile device.

It’s no longer a question of whether or not mobile will completely supersede desktop internet usage, it’s a question of when.

You’ll still need your website and it may need an overhaul or mobile optimization to make the cut. However we are on the cusp of a new mobile era and the time to join is now.

For Mobile Development Solutions to Grow Your Business, contact Harriet Polansky, Director of Marketing at The Allen Group Inc., Email: hpolansky@theallengroup.com Or call: 203.855.5779 x 111

To commemorate Leap Day, start ’leaping’ to the web vs. ‘searching’ the web with Leap2™.

This highly customized, robust mobile app provides mobile users with a new and innovative way to “search” on their iPhone and Android devices. The Leap2 Search Browser, makes it faster and easier to get to the information users want with a simplified process.

Mobile users are “leaping over” traditional ways to find information via text or links and landing on the right information.

Join the mobile revolution for accessing the web with Leap2™!

The Allen Group, Inc., is very excited to have been selected to work alongside the team of Leap2™ of Kansas City, Kansas in the development of such a revolutionary app: the Leap2 Search Browser for iPhone and Android. For more information contact info@theallengroup.com or call 203.855-5777 x111

The research firm of comScore, recently published a new study that says 64.2 million U.S. citizens use their mobile devices for social networking (which includes reading blogs.)  Get this, more than half of them are doing so daily, well, almost daily.

They found me!  I’m a member of this large social networking group, using my iPhone and iPad to access Facebook, Twitter and YouTube. Based on the report, 38.2 million are pulling up social networks on their phones or tablets nearly every day. What are the most popular activities? According to the study, 84.6% of mobile social networkers are reading posts from their friends or “people they know personally.” 73.6% are posting to their own status.

What’s most interesting is that we’re (since I’m one of them) using our social networks to interact with brands and organizations. According to the study, approximately 58% of U.S. users read posts from companies or brands, and it appears that about 32% click on ads.

The number of people using social networks through their phones or tablets is skyrocketing. Social Media provides another way to reach your customers in a more personal manner and grow your customer base significantly, when done correctly.

You only have a few seconds to capture attention on your website!

If  visitors to your website can’t find what they want with a click of button, they will go to go to another website. That’s why you need to have a website plan to capture the attention of your users and make sure they are a totally engaged on your website. Too often, we find websites that overload visitors with too much content or it’s difficult to find key information. You need to provide a positive experience and you can control that experience!

When a visitor comes to your website, what do you want them to do? Should they enter their name and email into a website opt-in form? Are you trying to sell a product or service? Are you educating the prospect?

Make sure your website guides your visitors to the information they are seeking, effortlessly. Your website must have a clear and defined purpose. Whether you are re-branding, starting from scratch or need a website face-lift, you should create a strategic plan for engaging your audience.

Get your web developer engaged at the planning level. They can provide you with cost effective solutions and make sure that what you envision can be accomplished within your budget parameters.